Allies For Optimists | un/known

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Value and impact by strategy and innovation

Value and impact by strategy and innovation

Value and impact by strategy and innovation

Value and impact by strategy and innovation

Value and impact by strategy and innovation

Value and impact by strategy and innovation

allies for optimists

un/known abstract art

We help you find, validate & act on strategic opportunities that will renew your business.

Our world has turned non-linear and unpredictable.

As the field of vision shrinks, it’s natural to focus on the immediate challenges.

But for every challenge, there is an opportunity.

Our Services

Business renewal

We help you foster product, service and business innovation.

We renew your business in challenging times.

From strategy to action

We collaborate with you to implement strategic visions to practical operations.

Less talking, more action.

Research-driven innovation

We help you to find and validate customer and market insights that drive impact and innovation.

Research is in our DNA.

Mindful AI

We help you to calibrate the use of new technologies to the values and strategic goals of your organisation.

Always keeping the human in the loop.

Some of our allies that believed in us.

She is Minna, our impact lead.

Meet the rest of the team

Time to get real with impact

We at un/known propose a shift from mere sustainability reporting to proactively imagining and building a sustainable future.

That is why we asked executives what role impact, sustainability, and responsibility play in the strategy and development efforts of companies in Finland.

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