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Change-makers of the new era

 

A collective of strategists, business innovators and researchers, Un/known was founded on a simple, yet powerful idea:

 

Human insight is what makes transformation succeed in the real world.

 

Knowing this, we wanted to assist organisations with methods that reliably illuminate how people really think, behave, and what they find important.

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From uncertainty to opportunity

 

Un/known was founded in 2020. Amidst the global pandemic, many companies found that the old ways of predicting trends were no longer reliable enough. Similarly, the most successful players were able to turn the unpredictable human element into a source of insight.

 

Combining our experience in research and business, we help our clients do just that.

 

Transformation starts from the people

 

The healthiest organisations are known for a mindset of curiosity and innovation – both towards their audience and their own employees. In environments like these, transformation is much more likely to succeed and get adopted. 

 

With experience from company cultures and decision-making processes, we encourage this mentality by involving people and departments in communication and collaboration.

 

Success starts from creating clarity – it just takes the right allies to get one started.

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Ulla Holma

Innovation lead

One of the founders of Un/Known, Ulla has a long and diverse history in strategic design – with a soft spot for urban development and urban design. She has collaborated with city officials in both Helsinki and Tampere, and worked in leading design and development roles in some of the most prestigious agencies in Finland.

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In her work, she seeks to connect the dots between companies and their shareholders. A proponent of human-centric approaches, she has helped many companies reevaluate their businesses by bringing client perspectives into clearer focus.

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For Ulla, having the mindset of a researcher means asking questions and never taking things for granted. She believes this often leads to transformative insights about strategies and business models. Whether it’s city infrastructures or complex business environments, a holistic understanding of how all the pieces connect creates a fertile ground for innovation.

+358 40 763 2636
 
ulla.holma@unknown.global

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Meet the team

Sampo Axelsson

Strategy Lead

Sampo is on a mission to explore technology-driven change and its effects on humans. Customer and employee value are rapidly changing – understanding this development is essential for any future-proof business model.

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Sampo's experience brings together many organisational functions. He effortlessly combines corporate innovation and insight with strategic marketing and communications. His  experience of different industries is equally wide, ranging from digital services to urban development and public transportation.

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allies for optimists

Do you have a project in mind you’d like to discuss with us?

 

Drop us a line – we’ll get back to you as soon as possible.

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Address: 003731543614

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